Heat Pump Leads in Hull & the Humber
Turning the Boiler Upgrade Scheme into real, booked surveys for heat pump installers across Hull, the East Riding and northern Lincolnshire.
If you install heat pumps around Hull and the Humber, you’re in an odd spot right now. There’s a £7,500 government grant sitting on the table, homeowners half-know it exists, and the phones still aren’t ringing the way you’d expect. You spend a morning on a survey out in a village near Beverley, write up a proper quote, and then hear nothing back. Meanwhile the diary has a good week followed by a dead one, and you’re never quite sure where next month’s installs are coming from.
It’s not that the demand isn’t there. It’s that heat pumps are a slow, “help me understand this first” sort of purchase, and most of the people who’ll eventually switch are still sitting on the fence. The installers who win the work aren’t necessarily the cheapest or the busiest — they’re the ones who reach those homeowners at the right moment and make the decision feel simple. Here’s how to think about getting a steadier flow of genuine heat pump leads across our patch.
The grant is your best hook — especially off the gas grid
The Boiler Upgrade Scheme still gives homeowners in England £7,500 off an air source or ground source heat pump, with the money knocked straight off your quote rather than claimed back later (Energy Saving Trust). That alone is a strong reason for someone to enquire now rather than “sometime.”
But there’s a 2026 wrinkle that’s tailor-made for our region. From 21 July 2026 through to March 2027, the grant is temporarily uplifted to £9,000 for homes off the mains gas grid that currently run on heating oil or LPG. Look at a map of the East Riding and Lincolnshire and you’ll see just how many properties that covers — the villages around Driffield, Pocklington, Market Weighton, out towards the Wolds, and huge swathes of rural Lincolnshire near Louth, Sleaford and Spalding are on oil or LPG. Those homeowners face some of the highest running costs of anyone, and right now they can get more grant than almost anybody else. If your marketing isn’t putting that £9,000 figure in front of them, you’re leaving your best local angle unused.
Educate first, sell second
The mistake a lot of installers make is jumping straight to “book a survey.” Heat pumps don’t work like a boiler swap — people genuinely don’t understand whether their home suits one, what their bills will look like, or how much disruption is involved. Ask for the sale too early and you get silence.
The enquiries that actually convert come from content that answers the worry first: will it work in a 1930s semi in west Hull, will I be cold in January, what happens to my radiators, is my home even eligible for the grant. When you lead with clear, honest answers to those questions, you attract homeowners who are already halfway sold by the time they speak to you — instead of tyre-kickers who vanish after the quote. That education-first approach is the whole idea behind the funnels we build for heat pump installers.
Target the households you can actually serve
The second big money-waster is casting too wide. If you’re based in Hull and cover the East Riding, you don’t want to be paying to reach people in Leeds or Sheffield. You want the households within a sensible drive — Hessle, Cottingham, Willerby, Beverley, Hornsea — plus the off-grid villages where the £9,000 uplift bites hardest.
Paid social is well suited to this because you can target by location, property type and homeowner status, and put a specific local message in front of exactly those people. A campaign that speaks to “oil-heated homes near Driffield” will always beat a generic “we install heat pumps” advert, because it feels like it’s talking directly to the person reading it. Getting that targeting right is a big part of why paid social works so well for local installers, and it keeps your budget on the leads you can genuinely take on.
Follow up fast, then keep in touch
Because a heat pump is a considered purchase, two things matter more than anything: speed on the first reply, and patience after it. Whoever responds first tends to win the survey — a message that lands at 8pm and sits until the next afternoon is a homeowner who’s already spoken to someone else. So every enquiry needs to drop into a system that answers quickly and books the survey with as little back-and-forth as possible.
Then there’s the long game. Plenty of people who enquire in July won’t be ready to commit until the autumn, when the first cold snap reminds them what their old system costs to run. A simple automated nurture sequence — the odd helpful email, a reminder that the grant won’t last forever — keeps you front of mind so that warm-but-not-ready homeowner books with you rather than going cold. You’re on the tools all day; that follow-up has to happen without you having to think about it.
Look like the safe, credible choice
Finally, a heat pump is a big trust decision, so proof matters. A steady trickle of recent Google reviews, photos of real installs in recognisable local streets, your MCS accreditation shown clearly, and a short clip of you explaining what a survey involves will do more to convert a cautious homeowner in Cottingham than any discount. People book with the installer who feels familiar and reliable — give them a reason to feel that before you’ve even knocked on the door.
Bringing it together
None of this is complicated on its own. A steady pipeline of heat pump leads across Hull and the Humber comes from doing a few things consistently: leading with the grant (including that £9,000 off-grid uplift while it lasts), educating before you sell, targeting the towns and villages you actually serve, replying fast, nurturing the slow ones, and looking like the safe choice. Do that and the feast-or-famine weeks start to even out.
If you’d rather be fitting heat pumps than piecing all that together, that’s exactly what we do. We build the whole system — the ads, the landing page, the follow-up — so booked surveys land in your inbox while the homeowner is still keen. You can see how we work with installers on our heat pumps page, and for a related read on getting this right in a neighbouring niche, this piece on winning more solar jobs across Lincolnshire covers the same principles from a different angle.
Want a steadier flow of heat pump surveys across the Humber? Book a free strategy call and we’ll talk through what’s realistic for your area and your accreditations — no hard sell, just a straight conversation about getting more of the right enquiries through the door.
