How we work

No guesswork. Just a clear process built around your business.

The same six steps for every client: a proper conversation first, then campaigns managed and improved every month.

The process

Six steps, in this order, every time

Step 01

Everything starts with a conversation, not a proposal.

A free call, no obligation. We go through what you do, who your best customers are and what growth looks like for you. If paid ads are not the right move yet, we will say so rather than take your money.

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Step 02

We build everything your campaigns need to perform.

Depending on what you need: a landing page built to turn ad traffic into enquiries, creative built around your audience and offer, a content day filmed on site, and the audience research behind it all.

Step 03

We connect everything into your Lava Socials CRM.

Every enquiry lands in your pipeline the moment it arrives and starts an automatic follow-up, so people hear back in minutes. Leads go cold fast, and that speed is often the difference between winning the job and losing it.

Step 04

Your campaigns launch across Facebook and Instagram.

Warm audiences first, then retargeting anyone who shows interest, then lookalikes of your best customers. You stay in front of the right people until they are ready to act.

Step 05

Leads come in, get logged, and get followed up.

You can see every lead: where it came from, what stage it is at and whether it has been followed up. Nothing sits in a form unread while you are on a job.

Step 06

The work does not stop once campaigns are live.

Every month we go through cost per lead, conversion rates and which ads are working, in plain language. Then we adjust: new creative, tighter targeting, budget moved to whatever is bringing the work in.

Why this order matters

We build the system first, then launch

Most agencies launch ads first and work the rest out later. Ads pointed at a weak page, with no follow-up and no tracking, are not a campaign. They are just spend.

Build the system first and every pound has somewhere to land.

What this is not

No lock-in. No hand-offs. No vanity metrics.

No long contracts with no accountability, and no reports full of reach and impressions while none of it turns into enquiries.

You get a direct line to the person running your campaigns, clear reporting, and an honest conversation when something needs to change.

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