Facebook Pixel checker
Find out if your website is set up to track your ads. Enter your web address to see whether the Meta Pixel, Google Analytics 4, Google Tag Manager and a cookie banner are installed.
- Free
- No sign up
- Results in seconds
Results for
This website builds its pages in the browser, so some tags may only appear once the page has loaded. Check in Meta Events Manager to be sure.
Something missing? Tracking is what lets your ads learn which people turn into customers. We can set it up for you.
Book a free callHow to use it
- Enter your websiteType your web address, or the exact page your ads send people to.
- Run the checkWe read the page’s code the way a browser does and look for each tracking tag.
- Fix what’s missingEach result says what it means and what to do next.
What the Meta Pixel does
The Meta Pixel is a small piece of code from Facebook’s parent company that tells Facebook and Instagram when someone visits your website, fills in a form or books. Your ads use those signals to find more people like the ones who enquire, and to show you which ads actually brought you leads.
Without it, your ads can only aim at people who click, not people who become customers. That’s the difference between paying for attention and paying for enquiries.
How to check your Facebook Pixel is working
This checker reads your page’s code and tells you whether the pixel is there. To see it firing for real:
- Meta Events Manager. Open your pixel (Meta calls it a dataset), choose Test events, and visit your site. Each page view, form and booking should show up within seconds.
- Meta Pixel Helper. A free Chrome extension that lights up when a page has a pixel and lists the events it sends.
- The page that matters. Check the page your ads send people to and the thank you page after a form, not just your homepage.
Why a pixel might not show up here
The checker reads the code a page arrives with. Some tags aren’t in that code:
- Google Tag Manager. Tag Manager loads other tags after the page opens. We can see Tag Manager, but not what’s inside it, so you’ll see a question mark rather than a cross.
- Plugins and website builders that add the pixel once the page has loaded.
- Websites that block automated checks. Some turn away anything that isn’t a real browser.
The Conversions API: what the pixel can’t do alone
Ad blockers, privacy settings and some phones stop part of what the pixel sends. The Conversions API sends the same events from your website’s server, or straight from your CRM when a lead becomes a job, so Meta still hears about it. Because it runs on your side, nobody can see it from outside, including this checker. Events Manager shows whether it’s connected.
Google Analytics 4 and Tag Manager in plain English
Google Analytics 4 shows how many people visit and where they came from. Tag your ad and email links with our UTM link builder and it will show exactly which ones bring people in. If the checker only finds an old Universal Analytics tag, it’s collecting nothing: Google switched Universal Analytics off, so you need GA4.
Google Tag Manager is a box that holds your tags, so they can be added and changed without editing the website. It’s tidy, but it does hide the tags from quick checks like this one.
Do you need a cookie banner?
In the UK, advertising cookies like the Meta Pixel need a visitor’s consent before they’re set. A cookie banner asks for it, and good ones tell the pixel and Google’s tags what the visitor chose. If the checker finds tracking but no banner, that’s worth fixing. This is a pointer, not legal advice: the ICO’s website sets out the rules.
Getting tracking right is part of every account we run. See how we set up Facebook and Instagram ads so you can see which ones bring in the work, and what that work is worth with the ROAS calculator.
Questions people ask
How do I know if my Facebook Pixel is working?
This checker tells you whether the pixel’s code is on the page. To watch it working, open Meta Events Manager, pick your pixel (Meta now calls it a dataset), go to Test events and visit your site: each page view and enquiry should appear within a few seconds. The free Meta Pixel Helper extension for Chrome shows the same thing as you browse.
Why does it say my pixel wasn’t found when I know it’s installed?
Usually because it’s added through Google Tag Manager, which this check can see but can’t look inside. Other reasons: it’s only on some pages (check the page your ads actually send people to), a plugin adds it after the page loads, or the website turned our automated check away. Events Manager’s Test events will settle it.
What’s the difference between the Meta Pixel and the Conversions API?
The pixel runs in your visitor’s browser, so ad blockers and privacy settings can stop some of what it sends. The Conversions API sends the same events from your website’s server or your CRM instead, so Meta still hears about the enquiries. They work best together. The Conversions API can’t be seen from outside your site, so no checker can test it; Events Manager shows it.
Do I need a cookie banner for the Meta Pixel?
In the UK, advertising cookies like the Meta Pixel need the visitor’s consent before they’re set, and a cookie banner is how you ask. The rules have some detail to them, so treat this as a pointer rather than legal advice; the ICO’s website explains them in full.
Can I check a competitor’s website?
Yes. The checker only reads the public page, the same code any browser downloads when someone visits, so you can see what tracking another business uses.
Do you keep the websites I check?
No. We don’t store the addresses you check or the results. We only count how many checks come from one place each hour, so nobody can overload it.
More free tools
See all 7 tools →Want your tracking set up properly?
We set up the Meta Pixel, the Conversions API and your CRM for every client, so you can see which ads bring in the work.
You speak to Maciej, our founder, not a salesperson Thanks, we’ve got your enquiry.
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