More heat pump installs. Less chasing dead-end leads.
We build the Meta ad campaigns that reach homeowners looking to swap their old boiler, and make the £7,500 Boiler Upgrade Scheme grant the reason they enquire now. Qualified leads land in your CRM in real time, with follow-up already running. One team, start to finish.
- Reach homeowners who qualify for the Boiler Upgrade Scheme grant
- Turn “just researching” into booked surveys with education-led funnels
- Every enquiry in your CRM instantly, followed up within minutes
- Exclusive leads — never shared or resold
- One team: ads, landing page, CRM & follow-up
- Boiler Upgrade Scheme specialists
- Hull-based, covering East Yorkshire, Lincolnshire & the UK
Does this sound like you?
Homeowners know there is a grant but not if they qualify, so they stall
The heat pump leads you bought were tyre-kickers, out of area or resold
It is a slow sell and you are on the tools, not sending follow-up emails
What we do for heat pump installers
Boiler Upgrade Scheme-led Meta ads
Campaigns that lead with the £7,500 grant and target homeowners with the right property type and mindset to switch.
Education-first funnels
Because heat pumps need explaining, we warm people up with simple content on grant eligibility, running costs and whether their home suits one, before asking for the survey.
High-converting landing pages
A page that answers the grant and cost questions up front and makes booking a survey the obvious next step.
Instant capture & automated follow-up
Leads hit your CRM immediately and get a fast first response, then a nurture sequence keeps warm-but-not-ready homeowners engaged until they book.
Lava Socials CRM
Every enquiry, stage and booking in one place, so a long sales cycle never means a lost lead.
Trust-building content
Install photos, homeowner reviews and short explainer videos that make you the safe, credible choice.
A heat pump is a “help me understand this” purchase
Unlike a like-for-like boiler swap, most homeowners do not fully understand heat pumps yet. They are weighing cost, disruption, running bills and whether their home even suits one. That means the installer who educates wins, not just the one who advertises. Our funnels do that education for you: they answer the big questions, build trust, and hand you a homeowner who is already halfway sold by the time they book a survey.
See how it works on paid social, or read how we work.
Heat pump leads across East Yorkshire, Lincolnshire and the UK
We are a Hull-based team running campaigns for installers across the East Riding, Lincolnshire and nationwide. Whether you are an MCS-certified installer covering a single county or working across the UK, we build the targeting around your service area and accreditations so every lead is one you can actually take on.
Fitting solar as well? See marketing for solar installers. Cover wider trades too? See construction & trades.
The things installers ask us
Do you only target Boiler Upgrade Scheme jobs?
No. The grant is a strong hook, but we also target straight retrofit and new-build work, and can focus on air source, ground source or hybrid depending on what you install.
Are the leads exclusive to me?
Yes. Every enquiry comes from your own ads and goes only to you, never shared or resold.
Heat pumps are a slow sell, how does that work with ads?
That is exactly why we build in education and automated nurture, so warm-but-not-ready homeowners stay engaged until they are ready to book rather than going cold.
What budget do I need and when will I see enquiries?
Budget is flexible and we will advise what is realistic for your area on the call. Heat pumps are a longer, more considered purchase, so we focus on building a steady, qualified pipeline rather than promising a specific timeline we cannot back yet.
We only ever work with two heat pump installers in each area across the UK.
That means your leads are genuinely yours — never shared, never resold — and your campaigns never end up bidding against another of our clients. When your area’s two spots are gone, they’re gone.
Ready to book more heat pump surveys?
Tell us the areas you cover and what you install, and we will put together a campaign plan built around your service area and accreditations.
