← All work Trade Supplier · East Yorkshire
Arcmaster
Arcmaster sell welding equipment, PPE, and machinery to tradespeople across the region. In 6 months, Lava Socials built their social presence from scratch across three platforms.
Organic results · 6-Month Results
89K
Total views
550
New followers
60
Link clicks
Across Instagram, Facebook & LinkedIn. 100% organic, no ad spend.
What we did
- Built Arcmaster's social presence from zero across Instagram, Facebook, and LinkedIn
- Grew all platforms by 100%+ — starting from a low base with no existing strategy
- LinkedIn page views increased by 2,653% — positioning Arcmaster as an industry authority
- Created content that resonates: PPE demos, welding tips, team videos, and equipment showcases
- Facebook identified as the key sales driver for in-store trade customers
- LinkedIn identified as the authority platform for procurement managers and engineers
100% organic. No paid ads or boosted posts.
Engaging reels
Content we created
Engaging graphics
Designed to stop the scroll
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