No guesswork. Just a clear process built around your business.
Every client follows the same process: a proper conversation first, then campaigns tracked, managed and improved every month.
Here is exactly what that looks like.
Six steps, in this order, every time
Everything starts with a conversation, not a proposal.
Before we talk about ads, budgets or content, we need to understand your business properly. What you do, who your best customers are, what has worked before and what has not, and what growth actually looks like for you. This is a free call with no obligation. We ask direct questions and give you direct answers. If we think paid ads are not the right move for you right now, we will tell you, rather than take your money and deliver disappointing results.
Book a free callWe build everything your campaigns need to perform.
Once we have agreed on the right approach, we get to work. Depending on what your business needs, this typically includes a dedicated landing page built to turn ad traffic into enquiries, ad creative built around your audience and offer, a content day where we film on site, and full audience research and targeting setup before anything goes live.
We connect everything into your Lava Socials CRM.
Before your campaigns go live, we connect everything into your Lava Socials CRM, our own lead management system built around your business. Every enquiry is captured immediately, assigned to the right stage in your pipeline, and triggered into an automated follow-up sequence, so people get a response within minutes, not hours. This matters as much as the ads themselves. Leads go cold fast, and a system that responds instantly is often the difference between winning the job and losing it.
Your campaigns launch across Facebook and Instagram.
With everything in place, your campaigns go live. Meta reaches people based on who they are and how they have already interacted with your business, targeting warm audiences first, retargeting people who have shown interest, then expanding to lookalikes of your best customers. It builds awareness and keeps you in front of the right people again and again until they are ready to act.
Leads come in, get logged, and get followed up.
With campaigns live and your CRM connected, leads start coming in. Every enquiry is captured automatically, logged in your pipeline, and followed up straight away. You get visibility over every lead: where it came from, what stage it is at, and whether it has been followed up. Nothing sits in a form unread. Nothing falls through the gaps while you are on a job or with a client.
The work does not stop once campaigns are live.
Every month we review what your campaigns are actually producing: cost per lead, conversion rates, which ads are performing and which are not. We hold a strategy call to walk through the numbers in plain language, not a spreadsheet of vanity metrics. Then we adjust. New creative if an ad is fatiguing, tighter targeting if lead quality needs improving, budget shifted toward what is working. This is how campaigns get better over time rather than plateauing after the first few weeks.
We build the system first, then launch
Most agencies launch ads first and figure out the rest later. We build the system first and launch once everything is in place, because an ad campaign sending traffic to a weak landing page, with no automated follow-up and no way to track what happens to a lead, is not a campaign. It is just spend.
Getting the order right means that when your ads go live, every pound spent has somewhere to land.
No lock-in. No hand-offs. No vanity metrics.
We do not lock clients into long contracts with no accountability. We do not report on reach and impressions while quietly ignoring the fact that none of it is turning into enquiries. Every account is looked after by someone who knows your business inside out.
What you get is a direct line to the person managing your campaigns, clear reporting on what is actually happening, and honest conversations when something needs to change.
Ready to get started?
Book a free call and we will walk through what the right approach looks like for your business, your industry and your targets.
