How to Get More Solar Leads in Hull and East Yorkshire
Stop relying on referrals alone. A practical guide to a steady flow of solar leads.
Ask most solar installers where their work comes from and the answer is the same. Referrals, the odd repeat customer, and whatever the local market happens to throw their way. That is fine until it goes quiet, and then there is no obvious lever to pull.
The good news is that solar leads are very winnable if you put a few simple things in place. Here are the ones that move the needle for installers across Hull, East Yorkshire and Lincolnshire.
Get your reviews working
Solar is a big spend, so homeowners check you out hard before they call. BrightLocal’s Local Consumer Review Survey has found for years that around three quarters of people always or regularly read reviews when choosing a local business. For a several thousand pound job, that scrutiny is even stronger.
So the single cheapest lead source is simple: ask every happy customer for a Google review, and make it easy. A strong, recent review profile turns searchers into callers before you spend a penny on ads.
Show up when people search
Most solar journeys start on Google. You want to appear in two places: the local map results, which means a complete, active Google Business Profile, and the search results, which over time means a tidy website with pages about the areas and services you offer. This is slower than ads but it keeps paying off long after.
Turn the tap on with paid ads
When you want leads on demand rather than waiting for them, paid ads are the answer. Facebook and Instagram get solar into people’s heads early. Google catches them when they search. Together they give you a flow of enquiries you can turn up or down to match your diary.
Stop the leaks
Getting leads is only half of it. Plenty of installers generate enquiries and then lose them to slow follow up. The fixes are unglamorous but powerful:
- Reply within minutes, not hours, because solar buyers shop around
- Follow up more than once, since most people do not book on first contact
- Keep every enquiry in one place so none slip through the cracks
We handle this for clients with GoHighLevel, which sends an instant reply the moment someone enquires and keeps nurturing them automatically while they decide. Given how long solar buyers take, that follow up often matters more than the lead itself.
Pick one and start
You do not need all of this at once. Sort your reviews and Google Business Profile first, since they are free. Add paid ads when you want to control the flow. Tighten your follow up so nothing leaks. Do those three and a quiet diary stops being something that just happens to you.
If you want a hand building that system, we are based in Hull and work with installers across East Yorkshire and Lincolnshire. Book a quick, no pressure call and we will map it out with you.
Lava Socials helps solar installers across Hull, East Yorkshire and Lincolnshire get more local leads through reviews, search, paid ads and GoHighLevel automation.
